Specialist arboricultural advice
Godwin’s Tree Consultants undertake tree surveys, tree reports and offer specialist arboricultural advice for both residential and commercial clients.
They supply expertise in relation to trees on construction sites (a BS5837 tree survey), tree safety inspections and homebuyers tree root damage reports.
We were approached to re-build and re-design a complete new website with a more ‘earthy’ look and feel but keeping a clean and non cluttered modern design.
A careful analysis of previous web visitors proved that a high percentage of viewers were visiting on a mobile device. Using this knowledge we were asked to create a responsive and adaptive design to work with all mobile phones, iPhones, tablets and laptops.
How we built Godwins new website
For the main homepage feature we used CSS3 Transitions instead of a rotating slider area. Unlike Flash the CSS3 Transitions are SEO friendly with the same desired effect.
Godwins Tree Consultants operate in many areas of the UK and needed geographical targeted landing pages so they could focus on building a web presence in more areas. We launched the new website with over 30 additional landing pages which are proving to be a huge success with the search engines.
Using a ‘Request a quote’ option on each page needed to play a big part of the new website. We opted to use a quote button fixed to the right hand side of the page which brings a simple popup window to allow users to quickly request a quote with 1 click.