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38.5 million people (63.8% of the population) use the internet in the UK 1.
86% of all local searches are online 2.
90% of these searches result in offline activity 3.
61% of offline activity results in a purchase 5.
90% of consumer purchases are made within 20 miles of where people live or work 6.
1. Source: Nielsen Ner//Ratings;
2, 3, 6. Source: The Kelsey Group, March 2008;
5. Source: TMP Directional Marketing Source